,The final article is passed back to us here at HQ (well, just me really) and some creative juices are mustered to bring it together into a finished piece that you can enjoy. Our recipe is simple:
1 – You Win – By having interesting cutting edge research on fascinating topics communicated in an easy to read, digestible format that someone other than a Scientist decided was easy to read.
2 – The Reviewers Win – By being actively engaged in the process, people tend to get much more out of, well, everything. Equally we begin to build truly collaborative partnerships across multiple levels, ensuring no “us and them” culture exists. People should be actively involved in science, and we need to help make that happen.
3 – Scientists Win – We really have been very bad at telling people what we do for quite a while. Here Scientists get direct feedback on how effective and accessible their writing is in communicating important topics to people that really need to know about it. Plus, people actually read about what they’re up to, instead of it just gathering dust in a colleagues office.
What’s not to like!